Saturday, October 31, 2009

Halloween Life Lessons

Every Hallowe'en when I was a kid (I’m sure it’s the same now) I’d go home and separate my candy into two piles – edible and garbage. It’s not that any of my candy had been tampered with or riddled with razor blades; some of it was simply inedible. Thrills gum, bearing a devious similarity to grape chiclets, falls into this category.

I don’t want to be judgemental, but if you give away Thrills gum at Halloween, you are a mean, mean person. The stuff tastes like soap. The funny thing is, it’s not intended to be gag gum. It’s just really horrible tasting gum.

This stuff has been on the market for years, so I have to believe that the company has received plenty of feedback on its flavour. They know it tastes like soap. I saw it in a store recently and I was curious as to whether the company had changed the gum's flavour in the years since I’d had it as a kid. And as I got closer, I saw big bold text, boasting: “It still tastes like soap!”

Interesting marketing strategy, that. “Let’s not fix the problem, let’s capitalize on it.” I’m imagining other companies adopting this approach. Car dealerships bragging: “It’s still a lemon!”, fast food joints exclaiming: "It's still bad for you!" or cigarette companies proudly stating: "They'll still kill you!" (Come to think of it, the surgeon general beat them to the punch on that one).

So the next time you're faced with a problem and you feel compelled to find a solution, you might want to think again, and simply tell people the problem is just not going away. Hey - it's worked for Thrills.

1 comment:

  1. I read this out loud to Mom and apparently she is one of the odd people who LOVES Thrills Gum (I am in your camp of why put soap in your mouth!) She actually wondered what store it was that carries it. LOL!